Doug Jentzsch, VP of Marketing at Conservice, and Jon Westover discuss how collaborating with a marketing ops agency enhances a marketing team's tech stack. At Conservice, leads weren't tracked effectively across Hubspot and Salesforce, prompting Doug to seek outside help.
"It was taking sometimes 10 days to get leads uploaded into Conservices CRM post event. With the help from Optiqs they were able to cut that down to a few hours."
"One of the other advantages or gains from hiring Optiqs that we got was, some of our less experienced team members in their roles were able to have get experience and learn from an expert."
"Partnering with Optiqs is one of the best ways for you to really understand what needs to happen and not just the what, but the how, and to get it set up properly within your systems, that's the value that Optiqs can bring that you don't always have with your internal teams."
