How Meghan and the Suralink team went from wasting money on marketing tools without clarity in their data to confidently being able to forecast and make critical business decisions.
Meghan and her team suspected they were doing the right things but they had no clear visibility into what was actually working for them or not.
Meghan decided to enlist Optiqs to help her out.
Optiqs began working with Suralink to understand the current go-to-market systems and realized that Suralink needed to have its foundation rebuilt.
In 6 months Optiqs rebuilt the infrastructure from the ground up.
Lifecycle definitions were standardized with an agreed upon definitions by all the Go To Market teams.
Lead Management was rebuilt with reliable order of operations accounting for the key fields Suralink needed.
Custom attribution was built unlocking the impact of in person events.
